Malka & Kravitz, P.A. - Your Construction Law Firm
South Florida Construction Attorneys
Phone: 954-828-2807 | Toll Free: 888-341-9053

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Understand the impact of social media on your company

| Jan 3, 2020 | Construction Law |

Whether you use social media platforms to promote your contracting business or not, you need to be aware of the many different ways that these sites can affect your business. For good or for ill, social media is a powerful force to manage.

In the aftermath of a construction debacle like the collapse of the Hard Rock Hotel in New Orleans or the pedestrian bridge at Florida International University, images captured in the moment of or seconds after the disaster can flood the internet and go viral.

There is no way to purge these images and videos from the news cycle if your company is involved in a major disaster. But how you act and react when your company is plastered all over social media can be managed.

This means that either you or a person you designate as your media contact is able to respond quickly and control the communication of information to the news media. Crisis communication skills are vital today in a world dominated by social media.

One expert in the field advises to have in place a comprehensive emergency action plan that includes “communication protocol[s] and process[es] for responding to media inquiries.” Depending on the type of crisis you are experiencing, your designated spokesperson may need to be “determined on a case-by-case basis,” she said.

Another expert urges his clients to respond within the first 45 minutes with an initial statement that allows them to “set the record straight.”Your Florida construction law attorney can provide legal guidance with the wording of any statement that gets issued to avoid making misleading statements that could increase liability for you or your company.

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Malka & Kravitz, P.A. - Your Construction Law Firm

1300 Sawgrass Corporate Parkway
Suite 100
Fort Lauderdale, FL 33323

Toll Free: 888-341-9053
Phone: 954-828-2807
Fax: 954-514-0985
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super-lawyers
Distinguished AV LexisNexis Martindale-Hubbell Peer Review Rated for Ethical Standards and Legal Ability
Listed In Best Lawyers The World's Premier Guide
South Florida's Top Rated Lawyers
Certified The Florida Bar Construction Law
The Best Lawyers in America
The Associated General Contractors Of America
ABC Associated Builders and Contractors Inc Member